Lead Gen/Email + Marketing Automation

Bigger

To succeed today, you need quality target companies, contacts, leads, personas — as well as an effective marketing plan to rise above the noise of your competitors and other advertising.

BrandStar tech leverages the power of digital marketing, omni-channel communication, and business intelligence and analysis to expand the effectiveness of your marketing and sales teams. We work with you to understand your ideal customer profile and build static and real time surge/intent-based lists that provide you an ongoing source of targeting for all your marketing efforts.

Smarter

If you’re taking a one size fits all approach to your e-mail marketing, not analyzing your results, and failing to use all the tools that are available, you might as well be flushing your marketing dollars down the toilet.

“BrandStar Tech lead generation efforts thrive on innovative and unique approaches to identify the right people to target on the right device with the right message delivered at the right time.”Cold e-mailing via sales engagement tools, data enrichment / list appending for lead personalization, campaign based marketing automation, integration with CRM solutions, detailed analysis of results, content marketing, and omni-channel marketing with voice, social media, search, e-mail, print, TV, etc. will help you meet your goals every time.

Go beyond just buying lists and move toward a results approach to ongoing success.

Faster

The wide range of options, mediums, and tools to reach prospects often create paralysis of even the most experienced marketers. You need to be able to move intelligently, but quickly as opportunities surface. The landscape is always changing and your marketing efforts need to adapt to those changes.

BrandStar Tech can serve not only as an ongoing source for leads, but also as a part of your revenue generation team to quickly build a marketing mix best suited to your product and customer personas. We can leverage or implement a CRM and analytics platform to give you real time visibility to all your marketing efforts so you can act nimbly, as needed.

Featured Success Story

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Home, LEAD GEN/EMAIL + MARKETING AUTOMATION

The Balancing Act

NEED: Team was manually sending individual semi-personalized e-mails to ineffective purchased lists with no CRM or actionable trackable reporting.

SOLUTION: We provided a intent-based list of prospects, enriched and cleansed customer records with personalized data, and implemented a CRM solution providing customized access, unique sales engagement tools and processes, and personalized campaigns. Analytics and custom reporting provide insights for ongoing optimization and profitability. Integrated with a fully omni-channel approach mixing in not only sequenced e-mail, but outbound voice and social reach to maximize exposure to prospects.

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BrandStar Virtual Xperiences (BVX)

BoldHaus Firestarter Event

BoldHaus is a strategic consulting firm that coaches speakers and private consultants on how to win enterprise-level clients. They ran an accelerator program called “FireStarter,” which mentored these small consulting firms in a live workshop setting on how to quickly scale their brand and their businesses. As part of the “FireStarter” program, 52 of the participants (called “FireStarters”) were hosted by Tech for a three day hybrid live and virtual event at the BrandStar campus.

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BrandStar Virtual Xperiences (BVX)

A Taylor Made Christmas Spectacular

As part of its corporate social responsibility initiatives under its BrandStar Cares division, BrandStar Tech hosted and produced the first annual 2020 Christmas Show for a local dance studio and theater production company, Taylor Made. “A Taylor Made Christmas Spectacular” was a multi-show event spanning a three day weekend that combined live and virtual performances for a live studio audience with online viewers through BrandStar’s BVX streaming platform.

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The Corporate Agent

NEED: In an ever-evolving world of virtualization, we identified a key challenge that most businesses are now going through – how to evaluate team performance and business goal alignment remotely using digital transformation.

SOLUTION: We created Key Results Assessment (KRA) as an OKR solution to automate the entire employee review and career growth process. KRA is a powerful human performance enhancement product with universal business applications from start-ups to enterprise-level organizations with local to global footprints.

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BrandStar Virtual Xperiences (BVX)

Crunchi 2021 Retreat “Embrace Your Moment”

BrandStar Tech hosted a hybrid live and virtual global training event and awards ceremony for Crunchi streamed online to nearly all 1000 of their top sales representatives located throughout the United States. Crunchi is a manufacturer and network marketer of safe, high performance color cosmetics made with a combination of certified organic and EcoCert ingredients.

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BrandStar Virtual Xperiences (BVX)

Power the Win!

Power The Win! BrandStar hosted a hybrid live and virtual global conference called Power the Win! for ACI Worldwide – a software company providing real-time payment solutions to corporations to process digital payments, enable omni-commerce and manage fraud and risk.

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