The Balancing Act

NEED: Team was manually sending individual semi-personalized e-mails to ineffective purchased lists with no CRM or actionable trackable reporting.

SOLUTION: We provided a intent-based list of prospects, enriched and cleansed customer records with personalized data, and implemented a CRM solution providing customized access, unique sales engagement tools and processes, and personalized campaigns. Analytics and custom reporting provide insights for ongoing optimization and profitability. Integrated with a fully omni-channel approach mixing in not only sequenced e-mail, but outbound voice and social reach to maximize exposure to prospects.